Whose Opinion Is It Really?
As we have discussed in class, the “doublespeak” George Orwell wrote about in his novel “1984” is still alive and well in this country. We mentioned the most well know example, the fact that the War Department is now the Department of Defense.
After reading the pieces The Nation in a Room, Best Estimates, 20 Questions Journalists Should Ask About Poll Results and Tomgram: Schwartz on polling as a political narcotic, I realized another term that is disguised in a nicer name: PUBLIC OPINION POLLING. These polls are being conducted on a daily basis by organizations, companies and political candidates around the world, but how accurately they actually reflect public opinion can be debated.
Take this poll, conducted by CNN and posted on the
The poll asked: Do you think the war with
36% of people said safer, 53% said less safe, 7% said no change and 4% said no opinion.
Yet, like most things, the results of this poll cannot be taken at face value. The first thing to note is who's doing the asking. CNN is considered a more liberal television station so these results fit perfectly with the agenda they may be trying to promote. Because 53% of the people they asked think this country has gotten less safe since
But, referring back to the premise of this post, is this really the public's opinion? First off, all we are told is that this poll was done by telephone. Over 1000 people were polled and these were the results. Normally this would mean that CNN asked a significant amount of people, enough to gauge public opinion, and that the expected margin of error would be low. Yet, we are not informed as to how the people called were chosen, the population they were chosen from, and if everyone they called was home and responded. Did the pollers call over 1000 people or did over 1000 people respond? Did they coerce the people they wanted to answer to answer by being extremely persistent or was participation voluntary, and they just used the responses of the first 1000 people they randomly called. Were the people asked representative of the whole country or did they come from a specific age group, political party or geographic region? This makes a difference when attempting to determine how accurate and scientific the results are.
The second issue with this poll is the question. By phrasing the question in the way they did, CNN infused certain biases into the response. It has been proven that despite what President Bush has claimed, Iraq and Saddam Hussein had nothing to do with September 11th and the terrible acts of terror that were inflicted on the United States when four planes were hijacked by members of Al Qaeda and crashed in various parts of the country. However, this query into public opinion may imply the opposite. By putting the phrase "war in
According to this poll 53% of the country believes

2 Comments:
Good questions, and a fine point about the "terrorism" issue here. Be careful of the passive voice -- "CNN is considered a more liberal television station." By whom? using what standards of evaluation? etc. And given your analysis here, are there any opinion polls that should be trusted? Or perhaps some that should be more trusted than others?
FYI -- link to the poll itself is dead.
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